Visit Scotland

The VisitScotland Quality Assurance Grading Scheme for Visitor Attractions has been developed in partnership with the industry to provide visitor attractions of all types with a comprehensive, independent, accurate assessment of the quality of experience they are offering across all areas of their business. Industry consultation continues to be a critical component in the ongoing development of the scheme, to ensure it fully meets the needs and ambitions of scheme participants and visitors' needs and expectations.

The scheme is designed to inspire and encourage improvement within the Visitor Attraction sector, helping every
participant achieve their full potential in providing the best possible visitor experience.

Participants in the scheme will receive a grading visit from a Quality & Tourism Advisor (QTA), who will undertake a full assessment of the complete experience offered to visitors. 

The awards are represented by 1-5 stars, as follows:
5 star award - 85% - 100% - reflects an Exceptional customer experience
4 star award - 78% - 84% - reflects an Excellent customer experience
3 star award - 71 % - 77% - reflects a Very Good customer experience
2 star award - 64% - 70% - reflects a Good customer experience
1 star award - 55% - 63% - reflects an Acceptable customer experience
No Grade Awarded reflects an Unacceptable customer experience